New Sara Lee Soft & Smooth 100% Whole Wheat Bread — 100% whole grain nutrition experts recommend with the mild taste and soft texture consumers love.

Most wheat breads are made with enriched wheat flour, often made with less than 20% whole wheat flour, but lack the superior nutrition of 100% whole wheat breads. Many consumers unknowingly purchase enriched wheat breads thinking they are buying a 100% product.

Consumers no longer need to compromise taste and texture for nutrition. Sara Lee Soft & Smooth 100% Whole Wheat Bread is a 100% whole wheat bread that gives consumers the taste and texture they enjoy with the nutrition benefits of 100% whole wheat.

Product Attributes

• Mild taste, soft texture
• 100% whole wheat
• Excellent source of whole grain (14 g per serving)
• Good source of calcium
• No artificial colors or flavors, and no trans fats

On shelves Dec. 29, 2006 in grocery retailers where Sara Lee fresh bakery products are sold.

Average suggested retail price is $2.49 (varies by region of the country).

Nutritional Information
Soft & Smooth White
Soft & Smooth Wheat