IronKids Special-Recipe Bread and IronKids Crustless Bread offer the taste and texture of white bread that kids love with all of the fiber and nutrition that moms want their children to have. They also have extra calcium.

Introduced nearly 15 years ago, IronKids Bread supports healthy, active lifestyles for kids through fun facts on bread packaging, sponsorship of the annual IronKids Bread Triathlon Series and content on the IronKids Web site (www.ironkids.com).

More than 20,000 children ages 7 to 14 have experienced the power of physical activity and accomplishment by biking, running and swimming in the IronKids Triathlon Series, where every finisher is a winner. Past participants include professional bicycle racer Lance Armstrong, Olympic triathlete Hunter Kemper and Olympic swimmer Amanda Weir.

Product Attributes

• Fiber — Contains 2 grams of fiber per slice — as much as typical whole-wheat bread — but with white bread taste
• Vitamin D — Two slices of IronKids Bread contains as much calcium as a glass of milk — that's four times the calcium of typical white and whole-wheat breads
• Contains no artificial colors or flavors and no transfats