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Wholegrain Goes Mainstream

Grains of Truth About Bread

The breadrules.com Web site has straightforward, no-nonsense information from nutrition experts who know how to separate the diet wheat from the fad chaff and provide common-sense answers to questions about bread.

Confusion in the Bread Aisle

A recent survey revealed that consumers are confused about the nutritional value of wheat bread, often believing their wheat bread is better nutritionally than it actually is.

Survey Findings

  • More than 73 percent of consumers surveyed who eat enriched wheat bread incorrectly believe that their wheat bread is 100 percent whole wheat.
  • Nearly 4 out of 10 mothers (37 percent) who purchase enriched wheat breads said they would be surprised to find out their bread contains less than 20 percent whole wheat flour.
  • Most consumers surveyed mistakenly believe that brown bread is better for you than white bread. (Note: Color is not a good indicator of nutrition. Some white breads have more whole grain than some wheat breads. All wheat breads are not created equal)

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